Colors
White Suggests truthfulness, purity, clean, devotion, mild, and contemporary. White is the best color for a background color on the web. For business it can be refreshing and sterile.Black Suggests elegance, boldness, power, authority, seductive, evil, sophistication and classic. Black is the ideal choice for text on a light background. It is hard on the eyes when used as a background on web sites.
Red Suggests strength, sex, excitement, passion, speed, danger, aggressiveness, and demands attention. In business it is associated with debt. Red is the most emotionally intense color. It stimulates a faster heartbeat and breathing.
Blue Suggests security, trust, reliability, coolness, faithfulness, belonging, and dignity. Blue is the most popular color. It is the second most popular color. In business it suggests fiscal responsibility and sanctuary.
Green Suggests abundance, health, fertility, freedom, healing, nature, growth, jealously, and cool. In business it suggests status and wealth. It is the easiest color on the eye.
Brown Suggests effectiveness, politeness, richness, and helpfulness. Brown is the color of earth, and is abundant in nature.
Pink Suggests softness, sweet, femininity, well-being, innocence, and nurture.
Purple Suggests dignity, spirituality, royal, luxury, wealth, authority, mournfulness, and sophistication. In business it is upscale.
Orange Suggests playfulness, pleasure, cool, warmth, cheer, vibrant, strength, endurance, and ambition.
Yellow Suggests sunshine, warmth, cheer, happiness, cowardice, and jealousy. In business it is appealing to intellectual types and is good for accents. Yellow enhances concentration, increases metabolism, and is the most difficult color for the eye to take in.
Gold Suggests expensive, and prestige.
Beige- Beige creates a illustrious and professional look. Can be combined with almost any color and still come across well.
